ORM
Yours Optical
Research & Build Process
Project: Yours Optical – Official Website Link: Yours Optical
Before starting development, we deeply researched the optical retail and eyewear industry in India, especially online eyewear stores and local optical shops. We analyzed top optical brands, eCommerce eyewear platforms, and customer search behavior for eyeglasses, sunglasses, contact lenses, and eye care services. We also studied competitor strengths & weaknesses in areas like product presentation, eye test booking systems, lens selection guides, and trust-building for medical-related purchases.
Our Process:
- Conducted detailed client discussions to understand the target audience including students, professionals, elderly customers, and fashion-focused eyewear buyers.
- Researched how users choose optical stores online, focusing on trust, clarity, lens quality information, pricing transparency, and easy eye test booking experience.
- Designed a clean, modern, and professional eCommerce-style website layout that balances medical trust with fashion appeal.
- Built a fast, mobile-friendly website optimized for smooth browsing, product discovery, and quick purchase or enquiry actions.
- Structured dedicated product categories for Eyeglasses, Sunglasses, Contact Lenses, Kids Collection, and Premium Frames.
- Focused heavily on user trust elements like eye test information, lens guides, FAQs, and service transparency to improve conversions.
- Integrated WhatsApp, Call buttons, eye test booking options, and strong CTA sections for maximum customer engagement.
- Optimized the website for SEO keywords like “Optical Shop in Kolkata”, “Buy Eyeglasses Online”, “Sunglasses Store”, and “Contact Lenses Near Me”.
- Improved overall UX with clear product categories, filter-based browsing, and a smooth checkout or enquiry flow.
Result:
A professional, SEO-friendly, and conversion-focused optical website that helps Yours Optical strengthen its digital presence, attract genuine eyewear customers, and build a strong brand in both local and online optical retail markets.
